Marketing

Why Every Business in Japan Should Use LINE (and How!)

by Asama|22 September 202024 September 2020|Marketing

Did you know that there are more than 80 million monthly active users of LINE in Japan? (nearly 70% of the population!) LINE has turned into a service that is a necessity to have in order to live comfortably in...

Why You Should Use Google Adwords from Day 1: The 'Marketing Brain' of your Business

Why Startups Should Use Google Adwords from Day 1

by Asama|29 August 202007 September 2020|Marketing

Many businesses tend to hold off using ads until necessary. Not a good idea. Learn why using Google Adwords from day 1 would be beneficial for your startup.

Researching the ‘Search Intent’: Why it’s crucial for SEO Marketing

by Asama|08 August 202030 August 2020|Marketing

Creating "high-quality" content is said to be one of the most basic and key aspects of SEO marketing strategies, but what defines such content? Is there any guideline on assessing whether what you show in a page is of good...

Pinterest for Marketing in Japan: The Hidden Gem?

by Asama|26 July 202030 July 2020|Marketing

Pinterest is quickly becoming a crucial tool for marketers and businesses around the world, with its clever and user-friendly interface appealing to a wide audience. However, is it also effective for the Japanese market? Would companies see any benefits in...

Analyses and Impact Behind TV Marketing Campaigns

Web Marketing vs TV Advertising in Japan: Who’s the Winner?

by Asama|19 July 202024 September 2020|Marketing

Television promotions were the favorite out of all marketing platforms, however that changed in 2019, when for the first time ever, digital advertisements came on top of all marketing media. Let's take a look at the relationship between these two...

[AR Marketing] How AR and Smart Glasses Will Change Marketing

How AR Marketing Will Revolutionize the Future of Marketing

by Asama|12 July 202007 September 2020|Marketing

Together with the upcoming release of the Apple Glasses, the expectation towards the technology is gaining momentum like never before. With the evolution in technology, comes a big change in marketing, and the need to adapt to a new system....

Email Marketing: How to Double Your Revenue and Create Loyal Customers

by Asama|08 July 202030 August 2020|Marketing

3.9 billion. That is the global number of email users in 2019, and it is expected to further increase to 4.3 billion by 2023, which is half of the world's population. If that doesn't sound absurd enough, compare the data...

[Digital Marketing] SEO Writing for Beginners: How to rank your articles higher

SEO Writing for Beginners: How to Rank Your Articles Higher on Google

by Asama|05 July 202007 September 2020|Marketing

SEO Writing is a crucial factor to consider when publishing informational blogs and articles, whether it be for business or personal use. If you're willing to share your valuable knowledge to the public, you ought to get as much attention...

Japanese vs American Landing Pages: How are They Different, and What Do Customers Value?

by Asama|04 July 202021 July 2020|Marketing

It’s not uncommon for many Americans or Japanese to see the landing pages of the other nation, and be very surprised by how different they are from what they are used to. That’s understandable, as they contrast each other in...

[Double the CVR for Half the Price] How to Create Effective Landing Pages for Your Ads in Japan

by Asama|01 July 202021 July 2020|Marketing

Many of you may have countless numbers of ads on the internet, from listing, display, instagram, facebook and the list goes on. That's great, but you aren't seem to be getting satisfying CVR (conversion rates) that makes you question whether...

Maximize Promotion Efficiency: Implement AB Test and Increase CVR

by Asama|28 June 202021 July 2020|Marketing

It’s common to see many firms use a large sum of money for their web promotions, but not acquiring enough conversions to consider its worth. AB Tests would be the solution for these cases, which could dramatically increase your CVR...

Facebook used as “Linkedin”? Professional Social Media Platforms in Japan

by Asama|22 June 202030 August 2020|Marketing

In Japan, there’s a very interesting phenomenon that happened contrary to any nation elsewhere: Facebook becoming a professional social media platform of choice. How did that happen?