Marketing

Why You Should Use Google Adwords from Day 1: The 'Marketing Brain' of your Business
Why Startups Should Use Google Adwords from Day 1
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Many businesses tend to hold off using ads until necessary. Not a good idea. Learn why using Google Adwords from day 1 would be beneficial for your startup.
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Researching the 'Search Intent': Why it's crucial for SEO Marketing
Researching the ‘Search Intent’: Why it’s crucial for SEO Marketing
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Creating "high-quality" content is said to be one of the most basic and key aspects of SEO marketing strategies, but what defines such content? Is there any guideline on assessing whether what you show in a page is of good...
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Pinterest for Marketing in Japan: The Hidden Gem?
Pinterest for Marketing in Japan: The Hidden Gem?
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Pinterest is quickly becoming a crucial tool for marketers and businesses around the world, with its clever and user-friendly interface appealing to a wide audience. However, is it also effective for the Japanese market? Would companies see any benefits in...
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Analyses and Impact Behind TV Marketing Campaigns
Web Marketing vs TV Advertising in Japan: Who’s the Winner?
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Television promotions were the favorite out of all marketing platforms, however that changed in 2019, when for the first time ever, digital advertisements came on top of all marketing media. Let's take a look at the relationship between these two...
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[AR Marketing] How AR and Smart Glasses Will Change Marketing
How AR Marketing Will Revolutionize the Future of Marketing
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Together with the upcoming release of the Apple Glasses, the expectation towards the technology is gaining momentum like never before. With the evolution in technology, comes a big change in marketing, and the need to adapt to a new system....
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Email Marketing: How to Double Your Revenue and Create Loyal Customers
Email Marketing: How to Double Your Revenue and Create Loyal Customers
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3.9 billion. That is the global number of email users in 2019, and it is expected to further increase to 4.3 billion by 2023, which is half of the world's population. If that doesn't sound absurd enough, compare the data...
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[Digital Marketing] SEO Writing for Beginners: How to rank your articles higher
SEO Writing for Beginners: How to Rank Your Articles Higher on Google
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SEO Writing is a crucial factor to consider when publishing informational blogs and articles, whether it be for business or personal use. If you're willing to share your valuable knowledge to the public, you ought to get as much attention...
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Japanese vs American Landing Pages: How are They Different, and What Do Customers Value?
Japanese vs American Landing Pages: How are They Different, and What Do Customers Value?
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It’s not uncommon for many Americans or Japanese to see the landing pages of the other nation, and be very surprised by how different they are from what they are used to. That’s understandable, as they contrast each other in...
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[Double the CVR for Half the Price] How to Create Effective Landing Pages for Your Ads in Japan
[Double the CVR for Half the Price] How to Create Effective Landing Pages for Your Ads in Japan
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Many of you may have countless numbers of ads on the internet, from listing, display, instagram, facebook and the list goes on. That's great, but you aren't seem to be getting satisfying CVR (conversion rates) that makes you question whether...
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Maximize Promotion Efficiency: Implement AB Test and Increase CVR
Maximize Promotion Efficiency: Implement AB Test and Increase CVR
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It’s common to see many firms use a large sum of money for their web promotions, but not acquiring enough conversions to consider its worth. AB Tests would be the solution for these cases, which could dramatically increase your CVR...
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